MAN Diesel & Turbo is new main sponsor of the Augsburg Philharmonic Orchestra
MAN Diesel & Turbo SE, the leading international manufacturer of large-bore diesel engines and turbomachinery, is to become the main sponsor of the Augsburg Philharmonic Orchestra.
MAN Diesel & Turbo SE, the leading international manufacturer of large-bore diesel engines and turbomachinery, is to become the main sponsor of the Augsburg Philharmonic Orchestra. The aim of the cooperation is to attract more internationally prominent artists to Augsburg and to raise the profile of the Augsburg Philharmonic Orchestra in the region and beyond. The sponsorship is to last for three years initially. Both partners signed the cooperation agreement on 24 April 2012 in Augsburg Town Hall, and gave a joint press conference to announce their future cooperation.
“Our commitment allows us to offer the citizens of this city and our employees an even richer cultural programme – which is also an important source of inspiration for creative ideas and innovation,” states Executive Board Spokesman Dr. René Umlauft, explaining the intentions behind MAN Diesel & Turbo's decision.
The cooperation came about on the initiative of General Music Director Dirk Kaftan, who was looking for new opportunities to develop the artistic work of his orchestra. Kaftan first contacted MAN Diesel & Turbo two years ago in his search for alternative performance venues, resulting in the orchestra playing two acclaimed concerts at the MAN PrimeServ Academy, the company's in-house training centre for service engineers. This success was repeated in 2011 and ultimately led to the current cooperation. “Mr. Kaftan has a unique gift for bringing music to the people in new and unexplored ways. We are looking forward to working actively with him and his orchestra and inspiring the people of Augsburg. That's why we have chosen ‘Gemeinsam Energie entfalten’ (‘Creating energy together’) as the motto for our cooperation,” says Dr. René Umlauft.
The cooperation between MAN Diesel & Turbo and the Augsburg Philharmonic Orchestra kicks off with the opening concert in the newly renovated Convention Centre on 20 May 2012.
As the largest industrial employer in Augsburg, MAN Diesel & Turbo feels a particular obligation to promote the social and cultural life of the region. In autumn 2011, therefore, the company opened its own on-site day nursery, which also offers places to children of Augsburg citizens. The commitment to the Augsburg Philharmonic Orchestra is a further building block in the company's corporate responsibility strategy.